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Even Lil Nas X, who similarly earned a reputation for being a deeply unserious person, rarely tweets anymore. I have a lot of different sounds on this album.” And if anyone somehow missed the message, they won’t find her explaining it to them again on Twitter. I thought it would be a nice way to start off the whole rollout. “It’s not really supposed to be replayed. It’s more of, like, a piece - it’s a message,” Doja explained on an Instagram Live of her new track. And while they still have the internet’s attention, some artists are trying to rebalance the scales between being known and being respected to procure longevity. It then becomes a battle to escape that cycle - and quickly. In a fickle pop landscape that is only truly sustainable when near-instant popularity aligns with repeatedly proven skills, that same viral presence can stunt their growth and threaten their artistic credibility. Oftentimes, virality suggests an interest in one particular thing or style - sometimes, it’s not even the music itself but rather the perceived personality of the people behind it.
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Like many artists who truly hit their stride during or around the pandemic, going viral was instrumental in cementing Doja as a bonafide hitmaker.
LOCKED AWAY INSTRUMENTAL VERIFICATION
She even nods to Twitter’s new paid verification policy, which she previously clowned in a tweet about people being “desperate for validation from famous people.” She also acknowledges comments expressing concern for her mental health and disdain for her shaved head. But, through a screen, it can be hard to differentiate between when Doja is being serious or just embarking on another tweet tangent - like when she referred to her multi-platinum albums Hot Pink and Planet Her as “cash-grabs” and berated her fans for enjoying the “mediocre pop” songs on them, including her viral singles “Say So” and “Kiss Me More.” Here, she more succinctly addresses her pop stardom and how there isn’t a rulebook for navigating it. Some versions of the bullet points she hits across the Erykah Badu-inspired rap record were fired off online at one point or another. Even before the social media app began its ultimate descent into chaos under Elon Musk’s so-called leadership, it was one of the main sources of indignation that informed her latest single, “Attention” - and it sounds like she’s been wanting to get some things off her chest for a minute.
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All the links to those posts lead back to the same error message: “Sorry, that tweet has been deleted.” It’s common practice for musicians to clear their Instagram feed in anticipation of a new era, but hitting a hard reset on Twitter is quintessentially Doja. All of her trolling to her 5.6 million followers about the title of her forthcoming album, her denouncement of the pop genre, and her threats to quit music altogether - wiped.
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Everything Doja Cat tweeted before June 2023 is gone.
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